PORTFOLIO
THUY-LINH DONG
MARKETER
MARKETER
GRABEXPRESS VIETNAM
ONLINE MEDIA,
OUT-OF-HOME CHANNELS
GRABEXPRESS VIETNAM
TOMORROW MARKETERS ACADEMY
Step into the world of marketing with me, where creativity meets strategy and every campaign tells a story. I'm Linh and I'm here to share the narratives behind some of my most successful projects. From conceptualization to execution, I approach each campaign as a storytelling opportunity - an opportunity to captivate audiences, evoke emotions, and inspire action. Whether it's building brand identities, launching new products, or engaging with customers across digital channels, I believe in the power of storytelling to create meaningful connections and drive results. Join me as we explore the stories behind the campaigns that have left a lasting impact on audiences and brands alike.
As a PIC in social media management, I've led strategic initiatives in Facebook across various formats. From developing content calendars and creating visually appealing posts to monitoring analytics and engaging with followers, I've played a pivotal role in building brand awareness, increasing follower engagement, and driving page traffic.
One of my proudest achievements was developing and executing an integrated social media that resulted in a 70% increase in website traffic, leading to 11,000,000 reach for Facebook page per month. By leveraging a mix of engaging social media content, I was able to attract new followers and readers and establish our brand as a trusted resource within our industry.
One of my proudest achievements was developing and executing an integrated social media that resulted in a 70% increase in website traffic, leading to 11,000,000 reach for Facebook page per month. By leveraging a mix of engaging social media content, I was able to attract new followers and readers and establish our brand as a trusted resource within our industry.
THUY-LINH DONG
linh81219@gmail.com
THUY-LINH DONG
MARKETER
MARKETER
linh81219@gmail.com
STRATEGIC PLANNING
STRATEGIC PLANNING& MANAGEMENT
FOR OMNI-COM CHANNELS
FOR OMNI-COM CHANNELS
CONTENT WRITING FOR VARIOUS FORMATS (Long-form, short-form & video)
engagement rate versus norm
+40%
ONLINE MEDIA,
ON-GROUND ACTIVITIES
OUT-OF-HOME CHANNELS
SOCIAL AMPLIFICATION
traffic uplift
Turned drivers into a Santa Claus in a modern world
Handsome PB sent gifts randomly near office buildings
The 1st music pop-up show held in HCMC & HN by GrabExpress
+43%
Welcome to Mid-Autumn campaign in 2023, it redefined gifting by celebrating the art of procrastination.
With the target audience who are busy office workers in key cities, they tend to procrastinate to send gifts in an optional occasion like Mid-Autumn, I leveraged on the emotion of recipients to break the senders' barriers and turned gifting into a delightful experience.
Through emotional messaging and strategic targeting, I tapped into the relatable phenomenon of procrastination, positioning GrabExpress as the go-to solution for those who thrive under pressure. By highlighting the joy of spontaneous giving, I highlighted delivering moments of unexpected delight, thus strengthening emotional connections between gift-givers and recipients. This campaign not only exceeded targets but also fostered a sense of community and shared experience among brand's audience.
With the target audience who are busy office workers in key cities, they tend to procrastinate to send gifts in an optional occasion like Mid-Autumn, I leveraged on the emotion of recipients to break the senders' barriers and turned gifting into a delightful experience.
Through emotional messaging and strategic targeting, I tapped into the relatable phenomenon of procrastination, positioning GrabExpress as the go-to solution for those who thrive under pressure. By highlighting the joy of spontaneous giving, I highlighted delivering moments of unexpected delight, thus strengthening emotional connections between gift-givers and recipients. This campaign not only exceeded targets but also fostered a sense of community and shared experience among brand's audience.
With Christmas campaign in 2023, by realizing the similarity in delivery action between GrabExpress and Santa Claus, I portrayed GrabExpress as the modern-day Santa Claus.
Leveraging the familiarity and nostalgia associated with Santa Claus, I emphasized GrabExpress's commitment to making wishes come true, promising swift and seamless delivery of presents to loved ones near and far.
The multi-channel approach engaged audiences across various touchpoints, from a Christmas-felt video advertisements showcasing GrabExpress couriers adorned in festive attire, to interactive social media contents engaging with users to share their holiday wishes and have them fulfilled by 'Santa's helpers'.
Leveraging the familiarity and nostalgia associated with Santa Claus, I emphasized GrabExpress's commitment to making wishes come true, promising swift and seamless delivery of presents to loved ones near and far.
The multi-channel approach engaged audiences across various touchpoints, from a Christmas-felt video advertisements showcasing GrabExpress couriers adorned in festive attire, to interactive social media contents engaging with users to share their holiday wishes and have them fulfilled by 'Santa's helpers'.
Detail HERE
Detail HERE
Detail HERE
Detail HERE
Detail HERE
The raw video
My translation to beautify the words
Educational Content under video format
Long-form content under blog format (1,000 - 2,000 words)
Short-form & trending content to engage with the audience
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7. 5 cách cửa hàng đồ ăn nhanh móc hầu bao của khách hàng.